You’ve heard it 1,000 times: Team accountability makes projects
run smoother. It’s true, it does. But why? Accountability is a
personal issue. We are accountable to others, and it’s up to us
and only us as individuals to hold ourselves accountable. To
others. To our organizations. To our work. To ourselves.
There’s a lot more to it, and this interview with accountability
and leadership expert, author, and speaker Sam Silverstein
covers a lot of ground. It may even make you rethink the way you
think and talk about accountability. Topics of discussion
include:
Resources mentioned in this episode:
Accountability Keynote Speaker Sam Silverstein’s mission is to empower people to live accountable lives, transform the way they do business, and to thrive at extraordinary levels. By challenging leaders to shift priorities, cultivate an organizational culture based on accountability, and inspire both individuals and teams to take ownership in fresh and results-producing ways – he is helping companies dramatically increase productivity, profitability, and growth. Sam believes that accountability is the highest form of leadership.
As a former executive and owner, Sam’s manufacturing and distribution companies sold over $100 million in products and services. He successfully sold one of his businesses to a Fortune 500 company. Today, Sam writes, speaks, and consults with organizations around the globe to think differently, work with renewed purpose, and achieve record-breaking results. As a keynote speaker, Sam challenges audiences to discover and reach their best selves. He helps leaders build accountability throughout their organization. Sam works with entrepreneurs, multinational companies, corporations, and government agencies to drive increased engagement and productivity.
Brett Harned: Hey there, welcome to Time Limit. Today's
episode centers on a topic that's relevant for anyone, and
that's accountability. Here's the thing, is accountability
what you actually think it is? I have to say this conversation that
I had with Sam Silverstein is one that might change the way that you
think and talk about accountability. It sure did for me.
Brett
Harned: Sam's an expert on the topic. He's written
six books on accountability, and he speaks and consults with
organizations around the world on themes like creating an
accountable workforce, developing committed employees, and retaining
great people. This is definitely a conversation that I won't
forget because it truly changed the way I'll approach the topic
in the future. Check it out.
Brett Harned: Hey Sam,
welcome to Time Limit. Thank you so much for joining me today.
Sam
Silverstein: Brett, it is my pleasure and an honor to be here to
share.
Brett Harned: Awesome. Well, I'm
excited to talk about a topic that's important to a lot of
professionals and I think particularly managers and project
managers, and that's accountability. And honestly. This feels
like a really personal topic, at least for me. As a PM and a
manager, I've struggled keeping people accountable to projects
in my career as a PM, and I think I've even struggled keeping
myself accountable to things at times. And as a PM educator,
accountability is a topic that comes up a lot, so the minute that I
grabbed your book, No More Excuses, I knew that I had to try to get
you on the show. And I know that you've got a few other books
as well that we could touch on. So, I've got a bunch of
questions for you about the topic and about your book and maybe even
some of the other books. Does that sound good? Ready to jump in?
Sam
Silverstein: I'm ready. Let's do this.
Brett
Harned: Awesome. So, let's start at the really high
level, Sam, I'm curious about how you kind of got into this
topic and this expertise around accountability and why it really
matters.
Sam Silverstein: Well, Brian, it's been
a really interesting journey for me. I was involved in several
businesses, and I was a partner in a manufacturing business that I
ended up selling to a Fortune 500 company. And prior to selling
that, I wrote my first book and started speaking, because people
kept coming up to me and saying, "Wow, I really appreciate the
advice you gave me." And quite honestly, I didn't remember
having those conversations in the first place, and so I thought,
"Well, if I can make a difference without trying, what would
happen if I tried?" And so, that's what I started to do.
And I was probably into this 10 years when I realized that I was
speaking on so many different topics from personal development to
marketing, leadership, because I'd had so many diverse
experiences in my background, but nobody really knew what I did. No
one could recommend me. No one how to find me.
Sam
Silverstein: And so, I took the time to say, okay, what am I
really about? What is critically important? What does everything
connect to? What's the driver? And really, ultimately, I got
back to purpose and mission for myself, and what I realized, that
everything I was really teaching and wanting to teach, it connected
to accountability. And so, I started looking at everything through
the lens of accountability at that poin, and that's when I
wrote my first book on accountability, No More Excuses. And since
then, I have written another six books on it and various aspects of
it and countless case studies, worked with clients.
Sam
Silverstein: And what I've just discovered by having this
narrow focus of a lens that I look through has been astounding. It
just reinforces what I said 10 years ago when I wrote No More
Excuses, and that is accountability is your competitive advantage.
It is what differentiates you. It is something that is really
special. And it's not as difficult to attain as we think, but
for most people, I've discovered accountability really
isn't what we think it is in the first place. So, now have I
totally confused you?
Brett Harned: No, you
haven't, actually, because we had a little bit of conversation
about how I read No More Excuses and how the way that you talk about
accountability is really evolves over the 10 years since you wrote
it. The first question I was going to ask you is kind of around this
topic, right? You mentioned that your position on accountability is
that it's something that differentiates you from your
competition and gives you a competitive edge, and I really liked
that because I'd never really thought of accountability on the
individual level. And I think that's just based on my work
experience and how people talk about accountability in the
workplace.
Brett Harned: Like in project
management, we talk about accountability more in terms of being
accountable to complete tasks or to do right by the team or finish
your work. And that's not as motivating as, I think, the take
that you provide in No More Excuses, so maybe you can expand on that
a little bit and talk about that personal accountability. And maybe
if I'm talking about accountability in terms of project
management and teamwork and that kind of realm, maybe I'm
talking about it or thinking about it in the wrong way.
Sam
Silverstein: Yeah. You know what? Let's start off. You
mentioned this 30,000 foot view. Let's define what
accountability is and where it comes from, and then let's
overlay that into various settings. And project management,
certainly, is one it applies to. So, here's how I define
accountability. I'm going to keep it really simple.
Accountability is keeping your commitments to people. Accountability
is keeping your commitments to people.
Sam Silverstein:
Now, let's go a little bit further. You're responsible
for things. You're accountable to people. Accountability always
involves another person. When you involve other people, you're
talking about a relationship, so accountability involves a
relationship. Without a good relationship, you're not going to
have good accountability. If there's a lack of relationships in
an organization, there will be a lack of accountability.
Organizations that are high in accountability, and we've
actually created an incredible tool that allows us to go in and
assess an organization's culture and see where accountability
is strong and where it isn't, but we know that if there's
an accountability problem, there's also have a internal
relationship problem between the people working together in that
organization.
Sam Silverstein: And when you get into
project management, project leadership, teamwork on a project,
relationships are going to be critical if you want to, not just get
the project completed but get it done right, get it done to a level
of excellence, and get it done with a level of speed that can create
competitive advantage. So, accountability is always going to be
keeping your commitments to people. You're responsible for
things, you're accountable to people, so that report is not
going to hold you accountable but maybe I will. And hopefully, we
don't even look at it that way, Brett. Hopefully, as a leader,
I would help you be accountable because no one wants to be held
accountable.
Sam Silverstein: Being held accountable
is the same as putting a gun to someone's head. Helping you be
accountable is me coming alongside you and doing everything in my
power to see that you're a success, and so when I, as a leader,
take that approach, that I am accountable to you to help you succeed
and to help you keep your commitments, then our relationship
changes. Your desire to do a great job changes. And ultimately, the
results change. So, accountability is not something that can be
mandated. Boss can't walk in and say, "You're going
to have to be accountable. You better be accountable. I'm going
to hold you accountable." That all sounds great. It's good
for about 30 minutes. It doesn't do anything but destroy
relationships. Ultimately, true accountable leaders create a
culture, a culture that prioritizes and encourages, inspires
accountability and for people to want to be their best.
Brett
Harned: Yeah. That absolutely makes sense. And it's
funny, I was reading your blog earlier, which is awesome and people
should definitely check out your blog. There are a lot of really
great stories there that are kind of enlightening and similar to
what you've done in your books. But one post stuck out to me in
September of 2019. There was a post called Accountable Leadership is
Leadership that Creates a Safe Place to Work, basically telling the
story of a business leader who, essentially, lost her job for
sharing negative opinions publicly, pretty much just destroying any
sense of emotional safety in the workplace.
Brett Harned:
Can you talk a little bit about, since we're kind of on
that leadership line of thinking there, can you talk about how
leaders can create safe spaces for their teams and to avoid that
kind of situation? I mean, obviously, aside from being a negative
jerk out in public in front of other people, there have to be other
ways that good leaders can do better. Right?
Sam
Silverstein: Well, exactly. So, to build to this safe place, when
I talk about keeping your commitments to people, the commitments
I'm talking about are not commitments like showing up at 10:00
o'clock, taking the garbage out like you said you would. Those
are your responsibilities. Your job description is a list of your
responsibilities, and quite frankly, if you're not fulfilling
your responsibilities in an organization, you should be fired. But
why would you let someone stay in an organization that doesn't
do what they're supposed to be doing? It makes no sense to me.
And the challenge is a lot of companies let people stay around way
too long, but the commitments I'm talking about are commitments
like a commitment to the truth, a commitment to what you value, a
commitment to stand with you when all hell breaks loose, a
commitment to the faults and failures as well as the opportunities
and successes, a commitment to a safe place to work.
Sam
Silverstein: These are all commitments that build relationship,
that show that, as a leader, I have your back. Your success is
tantamount to me. And so, a commitment to build a safe place to work
means that I'm not showing favorites. I am not treating the
person with a short skirt different than the person wearing pants.
That it doesn't matter where you come from, it doesn't
matter what you look like, it doesn't matter what the color of
your skin is. If I'm treating people different, if there's
bias, that's not a safe place to work. If you don't have
the opportunity to have your voice heard at the table, that's
not a safe place to work. There are a lot of people that are afraid
to share their opinions about ways to improve the organization
because their opinion may go against what some leaders said and
they're worried about a job. That's not a safe place to
work.
Sam Silverstein: Now, what do you think it costs
that organization by that person not sharing that opinion? Well, it
costs the organization hundreds of thousands, if not millions, of
dollars because all these ideas are the ideas that go towards
creating innovation, finding a better way, a faster way to do
something, being more productive, delivering a better service,
better connecting or taking care of your clients. All of that comes
through these new ideas, and so the safe place to work is
critical.
Sam Silverstein: I'll tell you a story,
Brett. A good friend of mine, Don Wainwright, used to own a
business, Wainwright Industries, and he had about 3,500 employees
and they won a Malcolm Baldrige Award, which is the highest US honor
for quality that you can win. And he told me over lunch one time, he
said, "We have a suggestion box now." Let's be
honest, we both heard a suggestion box before, right, Brett?
Brett
Harned: Absolutely.
Sam Silverstein: Yeah. And I
mean, that's not a genius idea, but usually the suggestion
boxes that I've seen collect more dust than anything else. If
you ran your finger across the top of most of them in most factories
that I've walked by, you're going to end up with a dirty
finger just because you're going to pick up dirt off of that
thing. Yeah. I mean, that's just the way it is. Here's
what Don told me. He said, "Sam, we average one suggestion per
person per week."
Brett Harned: How'd
they get to that?
Sam Silverstein: Now, think about
[inaudible 00:13:17].
Brett Harned: Yeah.
Sam
Silverstein: Yeah. Okay. So, we're talking about 3,500
suggestions a week.
Brett Harned: Wow.
Sam
Silverstein: What does that do for an organization's ability
to get better when they get 3,500 suggestions a week? How do you
compete against that? It would be almost impossible, and that's
why they're so amazing. Now, your question was how do they get
to that? They get to that because they've created a safe place
where their people know that they're valued, where
everyone's opinion carries weight, where leadership wants to
hear from everyone, no matter what your job title, whether it's
Executive Vice President or you're the janitor.
Sam
Silverstein: As a matter of fact, if you're pushing the
broom on a shop floor, I bet you have far more great ideas about
what can be improved on that shop floor and then any Vice President
of that manufacturing business because you're on the floor, you
experience it, no one's closer to it than you are. You see
where there's things that people could possibly trip on and get
hurt and safety problems and downtime and lost work. And so, why
wouldn't you want those people to speak up? Well, when you
encourage it, when you reward it, when people know that their
opinions are actually read, they're listened to, they're
evaluated, and that a lot of them get put into action, then
what's going to happen is they'll continue to supply those
opinions, those great ideas, those suggestions, because they are in
a safe place.
Brett Harned: Right. Yeah. I have to
think like just the sheer action of following through on those
suggestions only increases that engagement and builds trust and
strengthens the relationships in the organization. That absolutely
makes sense to me.
Sam Silverstein: Yeah. So, let me
ask you this, Brett. You put a suggestion in there. How do you feel
when your suggestion gets implemented?
Brett Harned:
You feel great. You feel like you had a part in a direction that
the company is taking, right? Whether that's just a small part
of your world or the big picture organization. Yeah. I think
it's amazing.
Sam Silverstein: Exactly. What
happens when your boss says, "Hey, you know what? Brett
suggested that we paint these red lines over here because it's
going to make it safer for all of us." Now, how do you feel
when you're getting that recognition?
Brett Harned:
Right. Yep. Exactly.
Sam Silverstein: Yeah.
So-
Brett Harned: So, is that accountability?
Sam
Silverstein: Sure [crosstalk 00:15:41].
Brett Harned:
Like is that, the story like in the theme. Yeah. That's
accountability, right? In the way that you're talking about
Sam
Silverstein: It's accountability because the leadership is
committed to a safe place. Now, I'm not talking physically
safe, emotionally safe. And you are thinking to yourself, "Wow,
they care about what I have to say. I have a voice. They don't
see me as different. I don't get pushed aside because someone
else's taller, thinner, better looking, has more hair, has
whatever."
Sam Silverstein: Here's the
thing. I was in Nashville two days ago speaking for one of the
premier coffee brands in the world, and the subject came up of
speed. The speed's critical in a company. Speed can be a
tremendous differentiating factor in your ability to compete. Well,
when you create a safe place to work, what happens is people
don't have to look over their shoulders. They only need to look
straight ahead, and when all you're doing is looking straight
ahead, you can move faster. And so, when leadership is being
accountable by keeping their commitments to people, those deep
seated visceral commitments like the truth, like living the values,
like a safe place to work, you better believe that's
accountability. That's accountability at the highest form.
Brett
Harned: Yeah. So, here's a kind of followup on that.
We're kind of talking about leaders who are doing the right
thing to create the right environment, to create a space where
people can be productive and accountable to the organization and
responsible for everything. So, I guess on some level, you have to
be sure that the people you have in leadership positions are
actually personally accountable to the organization overall. Am I
thinking about that in the right way?
Sam Silverstein:
Absolutely. I totally believe it. Accountability starts on an
individual level. We have to be accountable in our lives
individually, and then when we come into an organizational setting,
we take those same character traits and we apply them. That's
why hiring is so critical. The values of an organization are what
define the culture and not the values on the piece of paper.
There's a lot of companies that have a set of values that are
printed on a piece of paper and they're on their website.
It's the values that are being lived that define the culture,
and so if you hire the wrong people who are living the wrong values,
then you'll never have the culture you want. You'll never
have the accountability you want. The idea is you want to inspire
that, and you can't inspire that unless you have the right
people.
Brett Harned: Absolutely. The right people
who are in agreement with you about the overall kind of direction
and culture of the organization, which is a really hard thing...
First of all, it's a hard thing for, I think, an organization
to define or redefine at some point in their history, right? But
it's also hard to find people who truly feel like they can
align themselves with those things and embed themselves in an
organization and feel comfortable.
Sam Silverstein:
Well, see, there's just been so much wrong that's been
taught about accountability, and what's been taught is you hold
your people accountable. Well, you can say that all you want. It
doesn't work. There's no one on the face of the earth that
can prove to me that it works longterm. It might work a morning, a
day, a week, but after a while, what's going to happen is those
people are burned out. They don't want to be treated like that.
They're not engaged. If they're not engaged, they're
not productive. If they're not productive, they're not
highly profitable. Now, you can make money with that kind of
leadership. You can make money with that kind of leadership, but
you'll never grow to be the best organization you could be, one
that even exceed your wildest dreams, unless you have truly
accountable leadership.
Sam Silverstein: So, when I
run into leaders that say, "You have to earn my trust," I
know we have a problem, because if a leader can't trust you to
begin with, then we're starting the relationship off on a bad
leg. When I run into people who say, "This isn't personal,
this is business," I know we have a problem, because, Brett,
this conversation that you and I are having right now, I mean, this
podcast is your business. I speak and write and consult around
organizational culture, accountability, and leadership, but this
conversation is personal between you and me. You and I could go
sideways on this conversation if we didn't care about people,
if we didn't want to... Maybe we don't agree on
everything. Well, how do we treat the situation that we don't
agree? So, every interaction between people is personal, and the
leader that doesn't get that, well quite frankly, they
shouldn't be in a leadership position.
Brett Harned:
Absolutely. I really like your take on this. I like how it
comes back to the personal accountability and relationship building,
because I think that shows a lot and it says a lot about
someone's character, right? I mean, at the end of the day, you
want a leader who has solid character, who isn't performing
their day-to-day tasks or leadership or management with some level
of bias, that they are actually holding true to the values of the
company, and you know that deep down, they hold those things true to
themselves.
Brett Harned: I'd never really
thought about it on the personal level, and when I read No More
Excuses, it was kind of one of my questions, because I am the person
who thought that accountability means like I'm accountable to
getting a thing done, like I said at the beginning of the
conversation. But in No More Excuses, you kind of lay out these five
accountabilities, and you talk about being accountable to the right
things. And I found that really interesting because even as an
individual I sit here and think, "Well, how should I know what
the right things are? How do I know what the right things are? Are
those things rooted in just who I am as a person and what I believe
in? Or are they shaped by the people and experiences that I have in
my life or the organization that I'm working for?" Can you
talk a little bit about that?
Sam Silverstein: Well,
you know what you just mentioned, you inspired a thought in my mind,
and that is, quite frankly, if it's truly a great leader an
accountable leader, they should inspire the best in you. They should
bring out the best in you. But the organizations that we've
helped, and definitely the ones that were case studied where we see
this in action, I can't begin to tell you how many times
I've heard people say, "I'm better for working
here." And I've heard spouses on numerous occasions say,
"My husband is a much better person for having worked here. My
wife has changed since she went to work for that organization."
We hear this all the time, and so if you're inspiring greatness
in people, then that's really what accountability is going to
be all about. And guess what? If you're inspiring greatness in
your people, they're going to do great things for your
organization, and that's ultimately what you want.
Sam
Silverstein: If you go back to no more excuses, I talk about
doing the right things consistently, and I originally wrote that
with the idea from a tactical standpoint. What are those activities
that we're supposed to be engaged in, that if we do them over
and over and over again and we stick with it, we're going to
get positive results? And I still maintain that that's true.
What activities do we need to be in? So, as an author, as a speaker
who speaks at annual events for organizations all over the world,
being heard on podcast is a right thing for me from the standpoint
of it gets my name out there, people hear me. So, that's the
tactical standpoint.
Sam Silverstein: But I think what
what you really connected to, and ultimately what I feel makes a
difference is, when we're doing the right things, not in the
tactical world, but more or less from the spirit of things. Are we
treating people right? Are we communicating with people the way that
we would want to be communicated with? Are we making decisions...
You used the word character before. Are we making decisions with
integrity, with regards to the people we work, with regards to our
customers, with regards to our suppliers? I believe all of that
shows up on the bottom line. I think the challenge we have in
business, and you sort of alluded to this question before, what gets
in the way, I think that the business schools are so busy teaching
tactics. I think there's so much rhetoric out there like,
"You have to earn my trust," and nonsense like that. I
think we spend too much time on the tactics of our business. The
tactics of our business are plentiful. I don't care what
industry you're in. I could go out and read and learn, and I
guarantee you, I can figure out what the tactics are.
Sam
Silverstein: But it's the spirit of your organization
that's going to separate you. There's a million podcasts
that you compete against. There's a bazillion companies that
sell coffee. There's all kinds of dentists you can go to that
have your teeth cleaned. But ultimately, the organization that gets
the spirit of their organization right, which should be 50% of your
time, when you get that right, then what happens is you build
relationships with the people inside the organization. They want to
stay, they want to work hard, and then, only when those
relationships are built strong, you then build relationships with
your clients, your customers, your patients, depending on the
industry, and they want to be a part of what you're doing and
they don't want to leave either.
Brett Harned:
I love everything you just said. I really appreciate the fact that
this comes back to relationships, right? That is the thing that I
believe is most important. And listen, my world is around project
management specifically, and I truly believe that if you are a
project leader, project manager, and you haven't taken the time
to build relationships in the people who can impact or affect your
project in a positive or a negative way, you're doing yourself
and that project a disservice and your organization and team, right?
If you're not taking the time to get to know people, understand
what motivates them, communicate with them in a way is actually a
landing and working for you and for them, then you're going to
have a really hard time on kind of where I started with this idea of
countability, right? Like what we typically will say, like keeping
people accountable to the work.
Brett Harned:
Nobody wants to work for somebody or with somebody who is not a good
person, who isn't looking out for the best interests of their
team or the project or whatever it might be, so that all completely
make sense to me. I think what I do want to bring it back to,
though, is the idea of accountability and keeping people
accountable, which you've pretty much shattered for me, and I
get it, but I do think that there is this responsibility problem. I
mean, we can talk about that for a minute, and I'm with you. If
people aren't keeping up on their responsibilities, then they
shouldn't have a job. Obviously, that argument is far more
complex and there are things that hold people up from getting things
done within a budget or an estimate that was determined or within a
timeline. Right?
Brett Harned: And that's the
hardest part of being a project manager, because you can make those
relationships, you can be checking in with people, they can be your
friends, but there'll be times where those people don't
follow through on what they're supposed to do. But at the same
time, a PM is not necessarily responsible for managing that person.
They're responsible for managing the project. So, they get into
this position where there's this overall idea of
accountability, and responsibility feels like it's been
communicated, but things aren't following through. And
there's no impact you can make as a PM because you're not
that person's boss or manager. So, wondering if... It's
kind of a long statement, I'm sorry for that. But I'm
wondering if you have any kind of tips or tactics for managers or
project managers who are looking for better ways to keep people
accountable to the relationships that they're building within
the team and the work as well.
Sam Silverstein: Well,
are they all working for the same organization?
Brett
Harned: Yes. Let's say yes.
Sam Silverstein:
Okay. So, the organization says there's a set of values, and
in those values, I guarantee they're values around... A great
set of values connects to four things in particular: foundational
values, which talk to your character; relational values, which talk
about internal and should talk about internal and external
relationships; professional values, how we do things around here;
and community values, how we connect to and support the community
that we're in. And most of the time you'll see relational
values show up in terms of respect. Something along those lines.
Sam
Silverstein: Well, if I'm not speaking nicely with you, if
I'm disrespecting you and talking poorly to you, then my boss
should come in and say, "Hey, around here, Sam, we respect
people, we work with people, we work through our differences, and I
need you to work a little bit better with Brett or that's just
not going to work out." And then the next time that she
overhears me disrespecting you, she walks in and says, "You
know what? We talked about this. We teach this. It's in our
conversation all the time. You're not showing respect for your
peers.. I'm going to have to let you go," and let me
go.
Brett Harned: Yep.
Sam Silverstein:
And so, what happens is, over time, you create an environment
that has people that understand what the values are and live the
values. You cannot lead a high performance team on a project with
low performance individuals.
Brett Harned: So true.
So very true.
Sam Silverstein: But here's the
challenge, leadership has to say, "We're going to live the
values." So, I'm in front of 45 CEOs one time, and I said,
"What do you do when your top salesperson disrespects two
associates in the organization?" And one of the CEOs says,
"I move him to a corner office where he won't have to
interface with so many people." Well, right then he said,
whatever value that he has that talks about relationships, it's
a lie. That you don't have to live the values in our company if
you can produce.
Sam Silverstein: And so, as soon as
you do that, you've created, instead of a culture by design
it's a culture by default, you can never have a high
performance team. People will never be responsible, all the people,
and get their work done on time. The team will never perform at an
outstanding level. Not to say that they won't get the job done,
not to say that you won't make money, but you'll never
have a place that people just love going to, that they brag about to
their friends, that hey can't wait to get to work. And there
are organizations out there, lots of them, that are that way, that
are great, that are amazing, that are incredibly high performing
because they say, "These are our values. We're going to
live them no matter what." That's the commitment.
Brett
Harned: Right. That makes sense
Sam Silverstein:
A commitment is no matter what.
Brett Harned: Yep.
So, I have a little bit of a followup on that. So, I kind of think
of things in, maybe, levels, right? So, there's like this
organizational level, then there might be like a departmental or
then a project level, right? Where there are like groups of people
and teams forming, and there's little subcultures that I think
start to develop. Do you think it's a worthwhile exercise for
teams to talk about values and culture and maybe defining values
that roll up to the organization, or should it always just be like,
there's one level of organizational values, everything that we
do rolls up to that?
Sam Silverstein: Well, the number
one question I'm asked by an audience that isn't top
leaders is, "What happens when my boss isn't living the
values?"
Brett Harned: Yeah, that's
another one. Yeah. What do you do? What's your response?
Sam
Silverstein: Well, and that's kind of what you're...
First of all, if the organization has a great set of values and
they're being lived, then a department doesn't need to
come up with their own. Now, they may stumble upon something that
would add to it, and if that's the case, then that's
great. And leadership in that organization would probably be open to
it. But here's the thing, value should always be a part of the
conversation. Every meeting that has two or more people, there
should be a conversation around values. If you, Sue, and I get
together to discuss something, then someone in that group should
say, "If we make this decision, it doesn't align right
with what we say we value," or, "We should make the
decision to do this because it aligns with what we value when we
talk about blah, blah, blah."
Sam Silverstein:
When the conversation about values is always a part of the
conversation, then what happens is that culture becomes that culture
by design rather than a culture by default. The values are not just
supposed to be for marketing. They don't just go on the wall.
And the really powerful organizations that know how to live their
values and outstrip the marketplace in terms of performance are
always talking about their values, are always talking about their
culture. It's always a part of the conversation.
Sam
Silverstein: In my book, Non-Negotiable, it's a case study
about Happy State Bank, which is the name of a real bank out of
Amarillo, and when they sat down and I sat in on their board meeting
and they're doing this strategic planning, their nine point
plan, the first point on their nine point plan is protecting the
culture. That's how important it is. It's the first item
they discuss when they look at their strategic plan, protect the
culture. And so, organizations that don't get that, they may
make money but they'll never be outstanding.
Sam
Silverstein: Another organization I did a case study on in the
construction industry, and unemployment in their markets is
essentially zero. Zero. And when they run an ad for a job opening,
they get between 40 and 100 applicants.
Brett Harned:
Interesting.
Sam Silverstein: So, accountability
pays. Accountability is a competitive advantage. Accountability
tracks to the bottom line when something that leadership understands
that they are responsible to create that culture that inspires
accountability, that prioritizes accountability, and inspires people
to want to be their best.
Brett Harned: I think
you've summed it up so well. I don't think I have any
other questions for you, and I know we're kind of coming up on
our time, but is there anything else that you want to mention to our
audience? Are there books of yours that you want to mention? Any
other points around accountability that you think are important for
people to kind of hang on to? Because feel like I'm really
enlightened by this. I'm definitely looking at accountability
in a different way now. And I'm thinking back to all the
organizations that I've worked in or for where there were
values that were not stuck to, but accountability was always
positioned as, "Get this thing done or else," kind of
thing. So, you've definitely opened up my mind, but I'd
love to hear anything else you've got for us.
Sam
Silverstein: Well, my mission is to build a more accountable
world, and I serve that mission through three specific activities,
teaching, inspiring, and supporting. And so, today you've given
me the opportunity to, hopefully, teach and inspire. To me, the most
important thing is to understand that accountability and
responsibility are two different things, and accountability is
keeping your commitments to people. And it's those deep seated,
powerful commitments that go to building a relationship.
Sam
Silverstein: I think we've given everyone enough to to think
about to get going, and if they want more, there's just
hundreds of articles and videos that are free on my website. You can
either go to samsilverstein.com or beaccountable.com.
B-Eaccountable.com. And then, of course, all of the books are also
available there, as well as on Amazon. But I'd love to hear
from people. We have a newsletter, whatever. Get involved,
let's build accountability in our lives individually,
let's build it in our organizations, and then, ultimately,
let's build it in the world around us.
Brett Harned:
Awesome. Well, again, Sam, thank you so much for joining me. I
definitely recommend folks check out your website. The blog is
great. It's like really quick interesting reads that people can
dig into. I did it over my lunch earlier this week, and I'll
definitely be back. It's one of my bookmarks now. And your
books are awesome. So, thanks so much for joining me here, educating
me a little bit more about accountability, and really reframing the
way that I think about it. Really, really appreciate it. Thanks so
much.
Sam Silverstein: Thank you, Brett. It really has
been an honor. I greatly appreciate it.
Brett Harned:
Thank you. All right folks, what do you think about accountability
versus responsibility? And can you see how the values of your
organization can help you ground your own leadership style?
Personally, I can see it, and I can see how it can possibly be a
hard thing to find, but the organizations that Sam is working in,
totally get it. There's a lot more to read up on or even hear
from Sam, so check out the show notes For links to all the great
resources we mentioned in the conversation. And while you're at
it, do us a favor and share and read our show and listen to your
podcasts. Thanks so much, and we'll see on the next episode.