Digital marketing is part of every modern marketing strategy. That’s because it’s a cost-effective way to get your message in front of the people who truly matter: your target audience.
In traditional marketing, you spend a lot of money to blast your brand to the masses. And it can be tough to calculate ROI because you never really know who’s at the other end of your ad.
Digital marketing brings the advantage of precision, with clear metrics for measuring success. You get to choose who your message goes to when and engage directly with your ideal customer in the spaces they’re most active. The result is higher conversion rates with less money wasted.
A digital marketing plan is the core document you’ll use to map out how you market your brand or product in digital spaces. You might have high-level plans for website optimization, content marketing, SEM, and social media initiatives in your digital marketing strategy. It’s where all the details live and breathe—from business goals and objectives to campaign timelines, budgets, and marketing channels.
A digital marketing strategy helps you deliver the right message to specific segments within your target audience. Consider it a roadmap for how you’ll guide potential customers through your marketing funnel. Your digital marketing plan should include activities that:
Before you sit down to build out your plan, you’ll need to do a little legwork. Let’s take a look at the details that go into a digital marketing strategy and how to put a solid plan together.
Here are a few key elements to consider:
After you’ve done your research and gathered all the pieces, it’s time to lay out your digital marketing plan. Here’s the process we recommend.
In this digital marketing plan example, we grouped marketing activities by type. For instance, all content-related initiatives, such as blog posts and webinars, fall under the Content marketing category. There’s also a place to schedule major campaigns so you can see how campaigns fit into your larger digital marketing picture.
We used a gantt chart for this example because it makes it easy to keep track of all the moving parts in your digital marketing plan. Gantt charts are visual by nature, so you can communicate key dates and milestones to your team and stakeholders without the confusion. If (and when) change happens, adjusting your plan is a cinch.
Create a free digital marketing plan with TeamGantt!
Own your digital marketing strategy with TeamGantt’s free digital marketing plan template. Save time with setup so you can go from strategizing to making an impact sooner.
With our digital marketing plan gantt chart, you’ll get a high-level view of what’s been completed and what’s coming down the pipeline. Updating and communicating your project plan is a breeze.
Here’s how to customize a digital marketing plan that works for you.
Configuring your digital marketing plan is as easy as dragging and dropping tasks—or entire task groups—into their new rightful place. Click and drag the edges of each taskbar to set a new task duration.
Need to add another campaign to your plan? No problem! Simply duplicate a task or entire group, update the details, and drag it to reschedule the work appropriately.
Task colors are a great way to view and filter your digital marketing plan. Assign a color based on task owner, status, or activity type. For instance, we’ve color-coded all content marketing tasks purple in the example below.
Collaboration is easy with TeamGantt's discussion feature. Share documents and chat with your team directly from a task’s Comments section. Use notes, to communicate important information—like campaign goals, target audience, and budget—at the project level.
Ready to plan a digital marketing plan of your own? We’ve created a free digital marketing plan template for you in TeamGantt so you can jump right in!
Customizing the template is quick and easy, thanks to TeamGantt’s drag and drop simplicity. And since everything’s online, your whole team can collaborate on activities in real time.
Sign up for a free TeamGantt account today, and save time on project setup with this free digital marketing plan template!