3 Reasons Wistia Always Makes Time for Brainstorming
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Weâve been superfans of Wistia for a while nowâand weâre not alone. Theyâve built a whole army of superfans with binge-worthy shows like One, Ten, One Hundred and Brandwagon.Â
In fact, watching Brandwagon sparked the idea for a brand-new series of our own. In Whatâs the Plan?, we talk to leading brands and influencers about how they plan, build, and launch their best projects.Â
And who better to have as our first guest than the team that inspired it all?Â
Go behind the scenes with Wistiaâs Head of Production Chris Lavigne and Strategic Partnerships Manager Kristen Bryant for an up-close look at their video production processâfrom concept development and organizing a production crew to creating an evergreen strategy for promotion.Â
If thereâs one thing we learned from Chris and Kristen, itâs that creative ideation is a mission-critical part of project planning at Wistia. Here are 3 reasons why Wistia always makes time for brainstorming before video production begins.
It helps projects stay on schedule
At Wistia, they donât just use brainstorming to dream up big ideas. They use it to develop a detailed concept for each episode so they can build a foolproof plan for production and promotion.Â
âIf youâre trying to release something with a regular cadence, you need to stay on schedule,â Chris says. âAnd you need to have ideation sessions well enough in advance to allow your team to hit pre-production and make a plan.â
Hear why Chris says itâs also important to leave time for ideas to fail.Â
It gets everyone aligned on the plan
When everyoneâs on the same page about what the project means from the get-go, you donât have to pause work to hash things out mid-project. Thatâs why Wistia took time to flesh out a clear concept document for Brandwagon early on.Â
âAs people start envisioning what that means from an entire company standpoint, it was important to lock down that concept and what I mean when we say, Weâre going to shoot an interview-style show with fun segments,â Kristen explains.
See what kind of questions Wistiaâs concept document answered.Â
It keeps scope in check and simplifies video production
With Brandwagon, Wistia used ideation as a strategic tool to make the entire video production process manageable and repeatable.Â
âOne thing that really helped us scope the project and stay on track schedule-wise was coming up with a container for the showâalmost like our own format or template for the show,â Chris says.Â
This sets limitations around what each episode can be so scope creep doesnât rear its ugly head. It also saves time and effort because you donât have to spend additional hours brainstorming and resourcing each episode once production begins.Â
Find out how much time Wistia spent on pre-production vs. production.
Watch Whatâs the Plan? and get a free project template
Want to make your projects more memorable? Watch the first 3 episodes of Whatâs the Plan? to discover:
- Why good project planning creates space for brainstorming, concept development, and even the occasional bad idea
- How Wistia organized a crew for Brandwagon and why role clarity was key to managing workloads and inspiring better accountability
- Why Wistia ditched the traditional SaaS marketing playbook and looked to media networks as inspiration to create an evergreen strategy for promoting Brandwagon
Weâll also show you how to apply the lessons we learned from Wistia to a real project plan and share a free template you can use to plan your own video projects.
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