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How to Grow and Lead a Business Successfully with Chris Dreyer artwork

Time Limit podcast • 47 episodes

How to Grow and Lead a Business Successfully with Chris Dreyer

Chris Dreyer, CEO of the SEO agency Rankings.io, tells Brett Harned how he went from teaching and affiliate marketing to building a 21-person agency, why he structured it around strategists and project managers with strategic partners doing the production, and how he builds trust through radical transparency. They dig into the Entrepreneurial Operating System, its scorecards, 90-day rocks and level 10 meetings, and Chris's themed workdays.

Key takeaways

  • Accept that employees will not care as much as the owner; hire well and let 70 to 90 percent be good enough so you can scale.
  • A structure of PMs and strategists with partner vendors doing the work keeps margins visible and capacity flexible.
  • Radical transparency on revenue, salaries and departures builds trust in a remote company.
  • EOS gave the business a simple framework of people, vision, data and traction, with scorecards that show whether it is healthy.
  • Theme your days (meetings Monday, clients Tuesday, marketing Wednesday) so the type of work is predictable.

About this episode

“I didn’t go to business school. I didn’t have a mentor guiding me. I had to kind of fall on my face a little bit. EOS introduced me to a simpler way to run a business.”

Starting your own business is a big step for any entrepreneur. But how do you know you’re ready to grow beyond a one-person operation and lead an actual team?

In this episode of Time Limit, Brett talks with Chris Dreyer, CEO of Rankings.io, about how he started a successful SEO agency and why the Entrepreneurial Operating System (EOS) has been an important tool in his leadership belt. 

Listen to this episode to discover:

  • When it’s time to hire your first employee
  • Strategies for structuring your team and business for growth
  • How to build employee trust and be an effective leader
  • The key mindset most successful CEOs have in common
  • The benefits of EOS, with tips on how to implement it in your company
  • One time-saving trick you can use to prioritize work and find focus